Video ad and content creation and publishing for merchants.
Video is a growing phenomenon. People prefer video to text, YouTube howtos to manuals. Efficient ads are now using video either as a preroll to a video content, either "outstream" in front of a news article, either in-stream on a TV Channel.
But there is a huge problem with video and video ads. Production costs. Producing a video for every single product of your catalogue is costly, with human resources and hardware involved. How could you use your existing metadata (text, photos, videos) to produce some product videos easily for a low cost ?
iReplay.TV provides a solution compatible with any publishing method (YouTube or any UGC platform, preroll, outstream or in-stream ads, or self-hosted MP4 or adaptive streaming videos). Combined to our server-side ad insertion solution, you can make sure those videos will be seen in any context.
Problems solved with iReplay solution for eCommerce TV
- Drastically reduce cost to produce video content or ads by combining metadata and professional video templates for any ad need (eg: YouTube preroll ad, internal ad)
- Create and/or automate video ads for your products directly from your Google Merchant feeds, or any JSON, Excel or Google Docs spreashsheet, XML, CSV, RSS or any data-exchange format
- Support any call-to-action format (QRCode, YouTube Shopping Ads, native interaction) for maximum compatibility with users devices and habits
- Produce outstream/inread video formats outside of standard IAB units such as Teads.TV formats
- Easily get up-to-date, worldwide scale, personalized (through beacons detection in store for example) digital signage broadcasts thanks to our streaming solution. Compatible with any music/radio stream (replace music channels or radio with your content, keep the music)
- Create a multiscreen (TV, smartphone, tablet) dedicated Shopping TV channel for your brand or store (also known as T-Commerce in Asia)
- Join Best Deals TV, a TV channels bouquet dedicated to best online deals